We know how important it’s to have a presence in social networks, but what about anE-Commerce? Whether you’re a natural person, a brand or anE-Commerce, it’s important to manage your presence in social networks.
This time has been the time par excellence of eCommerce, digital marketing and social networks. Two products that together make a unique tandem.
More and more Spaniards spend hours and hours stuck to their smartphones, as the number of druggies on social networks is adding.
The ultimate is a challenge for the big brands, which have gone from learning a many communication channels, to a ocean of channels where to establish a fellowship with their guests and druggies.
This is a bit what happens to eCommerce. At first, they were pure and hard online deals platforms, that is, they didn’t need further than a veritably well deposited website to vend.
Now, on the negative, all of that’s necessary and, in addition, to know veritably well by which channels your guests navigate. Where they move, how they do it and indeed in some cases what their tastes and preferences are.
It’s then when social networks play a pivotal part in this process.
According to data from a study conducted by We Are Social and Hootsuite, a tool par excellence in the operation of social networks, 75 of consumers have bought a product online after seeing it on social networks.
On the other hand, this study also throws another figure. 57 of druggies begin to have an interest in a brand and product after seeing it announced on social networks.
Inconceivable true? With these numbers, it’s clear that, if we’re devoted to the trade of products online, we must be present in social networks yes or yes.
But which are the bones that vend the most? The first place in the ranking, occupies without a mistrustfulness, the giant Facebook with further than 529 requests for products and services during the deals study conducted by Shopify.
How could it be else, this social network is followed by Instagram.
Still, Instagram is your place, If you’re anE-Commerce that’s devoted to the fashion and accessories sector. It’s the most visual social network and in which more fashion content is participated. All trends, whatever they are, you’ll find on Instagram.
Twitter also takes a bit of deals thanks to the great commerce between druggies it provides.
Its 140 characters make it the perfect medium for quick purchases, in which buyer and dealer are veritably involved. These social networks are joined by YouTube and Linkedin, which has come the ideal place for business between B2B companies.
Once we contemplate the most popular social networks to increase the deals of our eCommerce, we mustn’t forget that we must always calculate on other types of deals robotization software.
Increase our positioning and presence within them, knowing which followership we should address and how to do so is consummate.
You must bear in mind that further and further druggies demand briskly procedures and lesser propinquity and familiarity from the brand.
To ameliorate the speed during the trade, you can use some of the ways that we told you in former posts about Mobile Commerce.
MobileE-Commerce aims to reach the client in one click. Every day more brands are committed to include ways similar as Virtual Reality or Artificial Intelligence to their deals strategies.
Another type of strategies that will help your brand to increase its presence in social networks, are those grounded on influencers marketing.
Numerous influencers, not only work with major brands similar as Nestle or Zara, but on the negative. There are numerous further who conclude for SMEs.
If you decide on this type of marketing you must consider several crucial points before starting
The influencer must be reciprocal and with values according to your brand. It’s about nurturing your brand of its values, and vice versa. A person who doesn’t partake a single point in common with your brand, may get your druggies down.
Not for being more notorious or having numerous followers in their biographies, it’s better. It must be a person with whom your community feels linked and thus, induce a stable and endless discussion.
Once the crucial objects have been set, it’s only necessary to apply the strategy in social networks, whatever the path taken.